Evästekäytäntö

Last update: 12/03/2026


This website (“Website”) collects and processes personal data. Such personal data is used to identify your computer, browser or any other mobile device that you use to surf the Internet. Personal data are collected through the Website by means of small software files and other tracking technologies (“Cookies”).


The data controller for personal data collected by means of Cookies is Pirelli Tyre S.p.A., with registered office at Viale Piero e Alberto Pirelli 25, 20126 Milan, Tax Code and VAT number 07211330159 (hereinafter “Pirelli”, “we” or “our”).

What Cookies are used on this Website?

The Website uses technical and profiling Cookies that are installed directly by us (so-called “First Party Cookies”) or by our selected partners (so-called “Third Party Cookies”).


Technical Cookies are strictly necessary to enhance your browsing experience and guarantee the core technical functionalities of our Website (for example: they are used to display contents on the Websites or remember your consent preferences). Your consent is not necessary to make possible for us to collect information about you and install this particular category of Cookies. 


Analytics Cookies are used for statistical analysis purposes and for collecting information about your experience on the Website not only in an aggregated and anonymous form (for example: they are used to count the number of user visits on the Website). Your explicit consent is necessary for the installation of such Analytics Cookies where required by applicable laws. In case your consent is not required by applicable laws, the installation of Analytical Cookies is based on our legitimate business interest or, when outside the European Economic Area, on other legal basis applicable.


Profiling Cookies are installed through the Website by our selected partners in order to collect personal data about you and display targeted advertising customized according to the preferences you expressed during the browsing session (for example, when you visit some pages of the Website or interact with the Website’s features). Your explicit consent is necessary for the installation of such Profiling Cookies.


The Website includes also content sharing functions on social media. When using these functions, social media platforms may collect information about you, such as your IP address, the pages you visited or the Cookies containing your personal data. Please note that the privacy policies of those social media platforms regulate such processing.

Where can you find more information on the Cookies used on this Website?

The table available at this link explains in more details our Cookies (for example: their specific category, applicable retention periods and links to applicable cookie policies of our selected third parties for opt-out preferences). The table is regularly updated to make sure all information is correct and up to date.


Additional information on our personal data processing activities (including information on how you can exercise your privacy rights and contact the data protection officer) can be found in our Privacy Policy.

How do I choose my cookie settings?

When you access the Website for the first time, a short notice on the use of Cookies will appear as a pop-up banner with different selection buttons. Such pop-up banner includes a link to this Cookie Policy.


  • By clicking on the “Accept all” button on the pop-up, you consent to the installation of all Cookies. Alternatively, you can set your cookie preferences by clicking on the “Manage preferences” button and accept or reject each individual cookie category. Your preferences can be changed from this page at any time.
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By clicking the button “X” in the top right of the banner, or the button “Manage preferences”, you will be able to deny your consent to the installation of Cookies or decide whether to opt-in to such installation. In any event, you will still be able to access the Website even after rejecting the installation of cookies.


You can also set your web browser to refuse the installation of Cookies by default or delete all installed Cookies from your computer or mobile device. The procedure varies depending on the specific settings of the web browser used.